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apple.co

apple.co is SSL secured

Free website and domain report on apple.co

Last Updated: 9th March, 2021 Update Now
Overview

Snoop Summary for apple.co

This is a free and comprehensive report about apple.co. Apple.co is hosted in United States on a server with an IP address of 67.199.248.12, where the local currency is USD and English is the local language. If apple.co was to be sold it would possibly be worth $550 USD (based on the daily revenue potential of the website over a 24 month period). Apple.co is somewhat popular with an estimated 260 daily unique visitors. This report was last updated 9th March, 2021.

About apple.co

Site Preview: apple.co apple.co
Title: Apple
Description:
Keywords and Tags: internet services, popular
Related Terms:
Fav Icon:
Age: Over 14 years old
Domain Created: 24th February, 2010
Domain Updated: 3rd August, 2021
Domain Expires: 23rd February, 2022
Review

Snoop Score

1/5

Valuation

$550 USD
Note: All valuation figures are estimates.

Popularity

Low
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 5,372,872
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 260
Monthly Visitors: 7,899
Yearly Visitors: 94,724
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $1 USD
Monthly Revenue: $23 USD
Yearly Revenue: $270 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: apple.co 8
Domain Name: apple 5
Extension (TLD): co 2
Expiry Check:

Page Speed Analysis

Average Load Time:
Load Time Comparison:

PageSpeed Insights

Avg. (All Categories) 77
Performance 83
Accessibility 89
Best Practices 93
SEO 82
Progressive Web App 36
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.apple.com/
Updated: 9th March, 2021

2.51 seconds
First Contentful Paint (FCP)
26%
56%
18%

0.00 seconds
First Input Delay (FID)
99%
0%
1%

Simulate loading on desktop
83

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for apple.co. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Time to Interactive — 1.5 s
The time taken for the page to become fully interactive.
Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.003
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 1.5 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 20 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive apple.co as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://apple.co/
http/1.1
0
54.888000013307
537
0
301
text/html
http://www.apple.com/
http/1.1
55.39300001692
190.51400001626
475
0
301
https://www.apple.com/
h2
191.17700005881
283.79300003871
11750
77236
200
text/html
Document
https://www.apple.com/ac/globalnav/6/en_US/styles/ac-globalnav.built.css
h2
298.14200010151
509.00100008585
12113
105063
200
text/css
Stylesheet
https://www.apple.com/ac/localnav/5/styles/ac-localnav.built.css
h2
298.26500010677
371.74700002652
8038
86276
200
text/css
Stylesheet
https://www.apple.com/ac/globalfooter/6/en_US/styles/ac-globalfooter.built.css
h2
298.3940000413
442.03400006518
5705
46385
200
text/css
Stylesheet
https://www.apple.com/metrics/ac-target/latest/ac-target.js
h2
298.50600007921
472.00800001156
38228
120765
200
application/x-javascript
Script
https://www.apple.com/wss/fonts?families=SF+Pro,v3|SF+Pro+Icons,v3
h2
298.95600001328
448.40500003193
1637
22232
200
text/css
Stylesheet
https://www.apple.com/v/home/x/built/styles/main.built.css
h2
299.49300002772
515.86000004318
31597
497537
200
text/css
Stylesheet
https://www.apple.com/v/home/x/built/scripts/head.built.js
h2
299.77800010238
456.08700008597
16140
58174
200
application/x-javascript
Script
https://www.apple.com/ac/globalnav/6/en_US/scripts/ac-globalnav.built.js
h2
299.89300004672
473.86700008065
35899
124132
200
application/x-javascript
Script
https://www.apple.com/metrics/ac-analytics/2.12.0/scripts/ac-analytics.js
h2
300.13500002678
498.93100000918
69616
290943
200
application/x-javascript
Script
https://www.apple.com/ac/globalfooter/6/en_US/scripts/ac-globalfooter.built.js
h2
302.08200006746
450.83000010345
3339
7962
200
application/x-javascript
Script
https://www.apple.com/ac/localeswitcher/3/en_US/scripts/localeswitcher.built.js
h2
302.45200009085
498.15200001467
56181
190603
200
application/x-javascript
Script
https://www.apple.com/v/home/x/built/scripts/main.built.js
h2
302.67900007311
536.15000005811
44663
180969
200
application/x-javascript
Script
https://www.apple.com/ac/ac-films/6.6.0/styles/modal.css
h2
303.06000006385
474.44100002758
17194
111123
200
text/css
Stylesheet
https://www.apple.com/ac/ac-films/6.6.0/scripts/autofilms.built.js
h2
303.40100009926
507.9380000243
82472
398616
200
application/x-javascript
Script
https://www.apple.com/metrics/data-relay/1.1.4/scripts/data-relay.js
h2
303.8050000323
336.51400008239
5418
15652
200
application/x-javascript
Script
https://www.apple.com/metrics/data-relay/1.1.4/scripts/auto-relay.js
h2
304.73300011363
334.81000002939
612
197
200
application/x-javascript
Script
https://www.apple.com/shop/experience-meta
h2
549.71900000237
676.13900010474
1477
45
200
application/json
Fetch
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_apple_image__cxwwnrj0urau_large.svg
h2
590.10400006082
653.22400000878
1030
554
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_mac_image__fv4ktb435mum_large.svg
h2
590.39100003429
614.59100001957
1275
802
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_ipad_image__fefum478f4uq_large.svg
h2
590.73500009254
662.82700002193
1070
1002
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_iphone_image__dhepc4hn14cy_large.svg
h2
590.97800008021
633.55500006583
1116
1160
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_watch_image__dfo5u4bhooqe_large.svg
h2
591.14400006365
665.5520000495
1433
1694
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_tv_image__dtzdy60o3imq_large.svg
h2
591.42000006977
662.42500010412
740
264
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_music_image__bewxrazzig02_large.svg
h2
591.6150000412
671.66500003077
1117
1082
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_support_image__b24reo1n4fbm_large.svg
h2
591.86400007457
675.81900011282
1262
1661
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_search_image__fca9mfoh8a2q_large.svg
h2
592.06600009929
665.0410000002
1183
707
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_bag_image__bmix8075eg4i_large.svg
h2
592.24600007292
675.53500004578
1194
718
200
image/svg+xml
Image
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2
h2
593.68300007191
672.69200005103
114690
114264
200
font/woff2
Font
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2
h2
593.89400004875
675.02200009767
99470
99020
200
font/woff2
Font
https://www.apple.com/us/shop/bag/status?apikey=SFX9YPYY9PPXCU9KH
h2
633.34900001064
676.92700005136
1042
137
200
application/json
XHR
https://www.apple.com/v/home/x/images/logos/watch-series-6/logo__dcojfwkzna2q_large.png
h2
664.87400000915
691.65800011251
4428
3973
200
image/png
Image
https://www.apple.com/v/home/x/images/logos/apple-fitness-plus/logo__dcojfwkzna2q_large.png
h2
665.91300000437
691.295000026
2948
2493
200
image/png
Image
https://www.apple.com/v/home/x/images/logos/tv-plus/logo_light__cfvl40z2nzau_large.png
h2
666.37100011576
695.53000002634
1609
1154
200
image/png
Image
https://www.apple.com/v/home/x/images/logos/tv-plus-malala-yousafzai/promo_logo_malala_yousafzai__f1ueotpolcmu_large.png
h2
666.6260000784
690.64300006721
5201
4750
200
image/png
Image
https://www.apple.com/v/home/x/images/logos/apple-card-march/logo_promo__fazfbao4faem_large.png
h2
667.30400000233
694.98200004455
6352
5899
200
image/png
Image
https://www.apple.com/v/home/x/images/logos/tv-plus/logo__dcojfwkzna2q_large.png
h2
668.20200008806
776.55100007541
1600
1148
200
image/png
Image
https://www.apple.com/v/home/x/images/logos/tv-plus-billie-eilish/logo_billie_eilish__fytu38hr1fiy_large.png
h2
668.35900000297
698.93000007141
8571
8117
200
image/png
Image
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2
h2
673.48200001288
703.00500001758
115255
114804
200
font/woff2
Font
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_regular.woff2
h2
673.61900000833
704.20900010504
11637
11208
200
font/woff2
Font
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2
h2
673.84300008416
714.79800005909
117126
116700
200
font/woff2
Font
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2
h2
673.99300006218
732.35600010958
99064
98616
200
font/woff2
Font
https://www.apple.com/ac/localeswitcher/3/en_US/content/localeswitcher.json
h2
740.06400001235
785.58000002522
899
1331
200
application/json
XHR
https://www.apple.com/search-services/suggestions/defaultlinks/?src=globalnav&locale=en_US
h2
820.43600000907
879.82400006149
1008
557
200
application/json
XHR
https://www.apple.com/v/home/x/images/heroes/iphone-12/iphone_12_us__fo0stbby242m_largetall.jpg
h2
848.06700004265
902.73500001058
115265
114811
200
image/jpeg
Image
https://www.apple.com/v/home/x/images/heroes/iphone-12-pro/iphone_12_pro_us__e5oyysg4k0ya_largetall.jpg
h2
848.23200001847
907.83700009342
124020
123566
200
image/jpeg
Image
https://www.apple.com/v/home/x/images/heroes/ipad-air/hero__dvsxv8smkkgi_largetall.jpg
h2
848.39400008786
904.10100005101
77778
77325
200
image/jpeg
Image
https://securemetrics.apple.com/b/ss/appleglobal,applestoreww/1/JS-2.17.0/s64164445667087?AQB=1&ndh=1&pf=1&t=9%2F2%2F2021%2010%3A11%3A59%202%20480&fid=37BC0DB6A4A8E567-301F69A16CF38278&ce=UTF-8&cl=1800&pageName=apple%20-%20index%2Ftab%20%28us%29&g=https%3A%2F%2Fwww.apple.com%2F&cc=USD&ch=www.us.homepage&server=ac-2.12.0&h1=www.us.homepage&v3=aos%3A%20us&l3=D%3Das_tex&c4=D%3Dg&v4=D%3DpageName&v14=en-us&c19=aos%3A%20us%3A%20apple%20-%20index%2Ftab%20%28us%29&c20=aos%3A%20us&v54=D%3Dg&v97=s.t-p&s=800x600&c=24&j=1.6&v=N&k=Y&bw=1350&bh=940&AQE=1
http/1.1
894.56900011282
992.50000005122
1348
0
302
text/plain
https://securemvt.apple.com/rest/v1/delivery?client=apple&sessionId=c8f9839c8d3c40a0b04e3b8ff377f036&version=2.3.2
h2
992.75400000624
1066.3980001118
940
1417
200
application/json
XHR
https://securemetrics.apple.com/b/ss/appleglobal,applestoreww/1/JS-2.17.0/s64164445667087?AQB=1&pccr=true&vidn=3023DD37C47466B3-40000FAB38230940&ndh=1&pf=1&t=9%2F2%2F2021%2010%3A11%3A59%202%20480&fid=37BC0DB6A4A8E567-301F69A16CF38278&ce=UTF-8&cl=1800&pageName=apple%20-%20index%2Ftab%20%28us%29&g=https%3A%2F%2Fwww.apple.com%2F&cc=USD&ch=www.us.homepage&server=ac-2.12.0&h1=www.us.homepage&v3=aos%3A%20us&l3=D%3Das_tex&c4=D%3Dg&v4=D%3DpageName&v14=en-us&c19=aos%3A%20us%3A%20apple%20-%20index%2Ftab%20%28us%29&c20=aos%3A%20us&v54=D%3Dg&v97=s.t-p&s=800x600&c=24&j=1.6&v=N&k=Y&bw=1350&bh=940&AQE=1
h2
993.43600007705
1042.1370000113
823
43
200
image/gif
Image
https://www.apple.com/shop/experience-meta?activityId=384011&experienceId=0&endDate=1616631598
h2
1092.7540000994
1216.7080000509
1605
122
200
application/json
Fetch
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
319.497
7.465
546.173
40.247
588.75
13.178
602.11
10.651
612.774
23.897
636.742
55.933
692.918
53.022
752.944
102.843
856.451
28.389
898.778
9.378
917.751
9.927
928.402
15.793
944.561
8.256
952.841
8.134
961.9
7.885
974.687
6.895
981.847
6.31
989.761
26.111
1016.049
8.068
1077
8.86
1100.168
25.758
1126.192
7.253
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Apple.co should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images
Images can slow down the page's load time. Apple.co should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Apple.co should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Apple.co should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Apple.co should consider minifying JS files.
Remove unused CSS — Potential savings of 56 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Apple.co should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.apple.com/v/home/x/built/styles/main.built.css
31597
29777
https://www.apple.com/ac/ac-films/6.6.0/styles/modal.css
17194
17194
https://www.apple.com/ac/globalnav/6/en_US/styles/ac-globalnav.built.css
12113
10706
Efficiently encode images — Potential savings of 159 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.apple.com/v/home/x/images/heroes/iphone-12-pro/iphone_12_pro_us__e5oyysg4k0ya_largetall.jpg
123566
60108
https://www.apple.com/v/home/x/images/heroes/iphone-12/iphone_12_us__fo0stbby242m_largetall.jpg
114811
58975
https://www.apple.com/v/home/x/images/heroes/ipad-air/hero__dvsxv8smkkgi_largetall.jpg
77325
44181
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 90 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.apple.com/
93.613
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Apple.co should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use HTTP/2
HTTP/2 offers many benefits over HTTP/1.1, including binary headers and multiplexing.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 41 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.apple.com/v/home/x/built/scripts/head.built.js
13160
https://www.apple.com/ac/globalnav/6/en_US/scripts/ac-globalnav.built.js
8608
https://www.apple.com/ac/localeswitcher/3/en_US/scripts/localeswitcher.built.js
8321
https://www.apple.com/metrics/ac-analytics/2.12.0/scripts/ac-analytics.js
6372
https://www.apple.com/ac/ac-films/6.6.0/scripts/autofilms.built.js
5644
https://www.apple.com/metrics/data-relay/1.1.4/scripts/data-relay.js
58
https://www.apple.com/v/home/x/built/scripts/main.built.js
41
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://www.apple.com/v/home/x/images/heroes/iphone-12/iphone_12_us__fo0stbby242m_largetall.jpg
0

Diagnostics

Avoids enormous network payloads — Total size was 1,335 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.apple.com/v/home/x/images/heroes/iphone-12-pro/iphone_12_pro_us__e5oyysg4k0ya_largetall.jpg
124020
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2
117126
https://www.apple.com/v/home/x/images/heroes/iphone-12/iphone_12_us__fo0stbby242m_largetall.jpg
115265
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2
115255
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2
114690
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2
99470
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2
99064
https://www.apple.com/ac/ac-films/6.6.0/scripts/autofilms.built.js
82472
https://www.apple.com/v/home/x/images/heroes/ipad-air/hero__dvsxv8smkkgi_largetall.jpg
77778
https://www.apple.com/metrics/ac-analytics/2.12.0/scripts/ac-analytics.js
69616
Avoids an excessive DOM size — 549 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
549
Maximum DOM Depth
span
11
Maximum Child Elements
body
22
Avoid chaining critical requests — 21 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Apple.co should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.2 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.apple.com/v/home/x/built/scripts/main.built.js
151.272
85.842
4.378
https://www.apple.com/
125.445
2.321
1.061
Unattributable
90.394
2.041
0.322
https://www.apple.com/metrics/ac-target/latest/ac-target.js
71.724
67.725
2.378
Minimizes main-thread work — 0.6 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
255.581
Other
119.504
Style & Layout
118.517
Parse HTML & CSS
40.098
Script Parsing & Compilation
30.11
Rendering
22.543
Keep request counts low and transfer sizes small — 53 requests • 1,335 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
53
1367190
Font
6
557242
Image
21
360015
Script
10
352568
Stylesheet
6
76284
Document
1
11750
Other
9
9331
Media
0
0
Third-party
1
537
Minimize third-party usage
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
figure
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
iPhone 12
0.0010450779813501
iPhone 12 Pro
0.00080274105813852
Blast past fast.
0.00056040413492689
Buy directly from Apple with special carrier offers.
0.00033321326941599
From $29.12/mo. or $699 before trade‑in.
0.00033321326941599
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 1 long task found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.apple.com/ac/globalfooter/6/en_US/scripts/ac-globalfooter.built.js
1259
51
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.5 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 1.5 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 1.9 s
The timing of the largest text or image that is painted.

Other

First Meaningful Paint — 1.5 s
The time taken for the primary content of the page to be rendered.

Opportunities

Remove unused JavaScript — Potential savings of 128 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.apple.com/ac/ac-films/6.6.0/scripts/autofilms.built.js
82472
71910
https://www.apple.com/ac/localeswitcher/3/en_US/scripts/localeswitcher.built.js
56181
35848
https://www.apple.com/metrics/ac-analytics/2.12.0/scripts/ac-analytics.js
69616
23438
Serve images in next-gen formats — Potential savings of 259 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.apple.com/v/home/x/images/heroes/iphone-12-pro/iphone_12_pro_us__e5oyysg4k0ya_largetall.jpg
123566
103050
https://www.apple.com/v/home/x/images/heroes/iphone-12/iphone_12_us__fo0stbby242m_largetall.jpg
114811
97051
https://www.apple.com/v/home/x/images/heroes/ipad-air/hero__dvsxv8smkkgi_largetall.jpg
77325
65147
Avoid multiple page redirects — Potential savings of 380 ms
Redirects can cause additional delays before the page can begin loading. Apple.co should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://apple.co/
190
http://www.apple.com/
190
https://www.apple.com/
0

Diagnostics

Serve static assets with an efficient cache policy — 30 resources found
Apple.co can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.apple.com/ac/localnav/5/styles/ac-localnav.built.css
11000
8038
https://www.apple.com/v/home/x/images/logos/tv-plus-malala-yousafzai/promo_logo_malala_yousafzai__f1ueotpolcmu_large.png
34000
5201
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_mac_image__fv4ktb435mum_large.svg
56000
1275
https://www.apple.com/v/home/x/images/logos/apple-card-march/logo_promo__fazfbao4faem_large.png
61000
6352
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_apple_image__cxwwnrj0urau_large.svg
126000
1030
https://www.apple.com/v/home/x/built/scripts/head.built.js
134000
16140
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_search_image__fca9mfoh8a2q_large.svg
135000
1183
https://www.apple.com/ac/globalnav/6/en_US/scripts/ac-globalnav.built.js
150000
35899
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_iphone_image__dhepc4hn14cy_large.svg
218000
1116
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_bag_image__bmix8075eg4i_large.svg
230000
1194
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_watch_image__dfo5u4bhooqe_large.svg
266000
1433
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_ipad_image__fefum478f4uq_large.svg
270000
1070
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_tv_image__dtzdy60o3imq_large.svg
274000
740
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_music_image__bewxrazzig02_large.svg
313000
1117
https://www.apple.com/v/home/x/images/logos/tv-plus/logo__dcojfwkzna2q_large.png
346000
1600
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_support_image__b24reo1n4fbm_large.svg
430000
1262
https://www.apple.com/v/home/x/images/logos/tv-plus-billie-eilish/logo_billie_eilish__fytu38hr1fiy_large.png
979000
8571
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2
1177000
114690
https://www.apple.com/v/home/x/images/logos/watch-series-6/logo__dcojfwkzna2q_large.png
1199000
4428
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_regular.woff2
1211000
11637
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2
1255000
115255
https://www.apple.com/v/home/x/images/logos/apple-fitness-plus/logo__dcojfwkzna2q_large.png
1465000
2948
https://www.apple.com/v/home/x/images/heroes/iphone-12-pro/iphone_12_pro_us__e5oyysg4k0ya_largetall.jpg
1597000
124020
https://www.apple.com/v/home/x/images/logos/tv-plus/logo_light__cfvl40z2nzau_large.png
1671000
1609
https://www.apple.com/v/home/x/images/heroes/iphone-12/iphone_12_us__fo0stbby242m_largetall.jpg
1725000
115265
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2
2029000
99470
https://www.apple.com/v/home/x/images/heroes/ipad-air/hero__dvsxv8smkkgi_largetall.jpg
2454000
77778
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2
2693000
117126
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2
2728000
99064
https://www.apple.com/wss/fonts?families=SF+Pro,v3|SF+Pro+Icons,v3
2787000
1637
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2
79.008999979123
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2
81.128000048921
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2
29.523000004701
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_regular.woff2
30.590000096709
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2
40.954999974929
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2
58.363000047393
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
SHOW DETAILS
89

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of apple.co. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Apple.co may provide assistance to deaf or hearing-impaired users with captions on videos.

ARIA

`[role]` values are not valid
All ARIA roles require valid values to perform their intended functions.
Failing Elements
From $29.12/mo. or $699 before trade‑in.
From $41.62/mo. or $999 before trade‑in.
Malala and Apple
Nobel laureate Malala Yousafzai to create inspiring programming for Apple TV+.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
1. Price includes a $30 AT&T, T-Mobile, Sprint, or Verizon discount. Requires a…
2. Monthly pricing: Available to qualified customers and requires 0% APR, 24-mo…
3. $9.99/month after free trial. No commitment. Plan automatically renews after…
4. Subject to credit approval. Valid only on qualifying purchases in the U.S. f…
The following purchases with Apple Card are ineligible to earn 6% back, but wil…
To access and use all the features of Apple Card, you must add Apple Card to Wa…
Available for qualifying applicants in the United States.
Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch.
Learn more about how Apple Card applications are evaluated at support.apple.com…
Apple TV+ is $4.99/month after free trial. One subscription per Family Sharing …
More ways to shop: Find an Apple Store or other retailer near you. Or call 1-80…
Or call 1-800-MY-APPLE.
Copyright © 2021 Apple Inc. All rights reserved.

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
MacBook Air

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
93

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that apple.co should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://apple.co/
Allowed
http://www.apple.com/
Allowed
82

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for apple.co. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of apple.co on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.

Content Best Practices

Links do not have descriptive text — 7 links found
Make use of descriptive link text to assist search engines in understanding the content.

Crawling and Indexing

robots.txt is not valid — 1 error found
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.
Line # Content Error
281
DaumWebMasterTool:d727b0ad511685fc46a30e5b0bb32ce2127e17ed68ca8a914448ccc363207612:Ilno6cQI8RHi+XMcvEdFaw==
Unknown directive

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
36

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of apple.co. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of apple.co on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 70
Performance 43
Accessibility 89
Best Practices 93
SEO 83
Progressive Web App 42
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.apple.com/
Updated: 9th March, 2021

3.74 seconds
First Contentful Paint (FCP)
11%
54%
35%

0.02 seconds
First Input Delay (FID)
96%
3%
1%

Simulate loading on mobile
43

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for apple.co. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.037
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Max Potential First Input Delay — 20 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive apple.co as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://apple.co/
http/1.1
0
39.890999905765
537
0
301
text/html
http://www.apple.com/
http/1.1
40.512000210583
68.111000116915
475
0
301
https://www.apple.com/
h2
68.81200009957
104.43500010297
11752
77236
200
text/html
Document
https://www.apple.com/ac/globalnav/6/en_US/styles/ac-globalnav.built.css
h2
119.90900011733
208.31499993801
12087
105063
200
text/css
Stylesheet
https://www.apple.com/ac/localnav/5/styles/ac-localnav.built.css
h2
120.17600005493
159.39200017601
8037
86276
200
text/css
Stylesheet
https://www.apple.com/ac/globalfooter/6/en_US/styles/ac-globalfooter.built.css
h2
120.57100003585
174.76900015026
5705
46385
200
text/css
Stylesheet
https://www.apple.com/metrics/ac-target/latest/ac-target.js
h2
120.86699996144
160.61800019816
38228
120765
200
application/x-javascript
Script
https://www.apple.com/wss/fonts?families=SF+Pro,v3|SF+Pro+Icons,v3
h2
121.11900001764
191.20300002396
1637
22232
200
text/css
Stylesheet
https://www.apple.com/v/home/x/built/styles/main.built.css
h2
121.62199988961
344.22199986875
31597
497537
200
text/css
Stylesheet
https://www.apple.com/v/home/x/built/scripts/head.built.js
h2
121.83899991214
187.38400004804
16140
58174
200
application/x-javascript
Script
https://www.apple.com/ac/globalnav/6/en_US/scripts/ac-globalnav.built.js
h2
122.05399991944
266.54099998996
35899
124132
200
application/x-javascript
Script
https://www.apple.com/metrics/ac-analytics/2.12.0/scripts/ac-analytics.js
h2
122.20000009984
271.17200009525
69616
290943
200
application/x-javascript
Script
https://www.apple.com/ac/globalfooter/6/en_US/scripts/ac-globalfooter.built.js
h2
124.14199998602
149.85600020736
3337
7962
200
application/x-javascript
Script
https://www.apple.com/ac/localeswitcher/3/en_US/scripts/localeswitcher.built.js
h2
124.46299986914
265.70700015873
56181
190603
200
application/x-javascript
Script
https://www.apple.com/v/home/x/built/scripts/main.built.js
h2
124.71400015056
267.29500014335
44663
180969
200
application/x-javascript
Script
https://www.apple.com/ac/ac-films/6.6.0/styles/modal.css
h2
125.04399986938
161.8300001137
17188
111123
200
text/css
Stylesheet
https://www.apple.com/ac/ac-films/6.6.0/scripts/autofilms.built.js
h2
125.39200019091
297.78299992904
82472
398616
200
application/x-javascript
Script
https://www.apple.com/metrics/data-relay/1.1.4/scripts/data-relay.js
h2
125.68400008604
219.14200019091
5422
15652
200
application/x-javascript
Script
https://www.apple.com/metrics/data-relay/1.1.4/scripts/auto-relay.js
h2
126.56900007278
218.59999978915
614
197
200
application/x-javascript
Script
https://www.apple.com/shop/experience-meta
h2
253.10999993235
378.57099995017
1475
45
200
application/json
Fetch
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_apple_image__cxwwnrj0urau_small.svg
h2
391.00599987432
437.3650001362
1045
570
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_bag_image__bmix8075eg4i_small.svg
h2
391.48599980399
428.48700005561
1205
729
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_search_image__fca9mfoh8a2q_small.svg
h2
392.62000005692
428.117999807
771
295
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_mac_image__fv4ktb435mum_small.svg
h2
393.40399997309
442.69900023937
1302
826
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_ipad_image__fefum478f4uq_small.svg
h2
393.82300013676
435.76799985021
1067
990
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_iphone_image__dhepc4hn14cy_small.svg
h2
394.28800018504
437.83400021493
1418
1699
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_watch_image__dfo5u4bhooqe_small.svg
h2
394.62100015953
484.70900021493
1263
1166
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_tv_image__dtzdy60o3imq_small.svg
h2
395.06899984553
434.09000011161
747
271
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_music_image__bewxrazzig02_small.svg
h2
395.4420001246
438.31899994984
1110
1077
200
image/svg+xml
Image
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_support_image__b24reo1n4fbm_small.svg
h2
396.00000018254
493.12700005248
1160
1378
200
image/svg+xml
Image
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2
h2
397.08699984476
432.66700021923
114690
114264
200
font/woff2
Font
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2
h2
397.33400009573
448.47400020808
99470
99020
200
font/woff2
Font
https://www.apple.com/us/shop/bag/status?apikey=SFX9YPYY9PPXCU9KH
h2
448.24100006372
565.67500019446
1401
137
200
application/json
XHR
https://www.apple.com/v/home/x/images/logos/watch-series-6/logo__dcojfwkzna2q_medium_2x.png
h2
488.88200009242
513.60700000077
5086
4631
200
image/png
Image
https://www.apple.com/v/home/x/images/logos/apple-fitness-plus/logo__dcojfwkzna2q_medium_2x.png
h2
490.00700004399
514.08800017089
3357
2902
200
image/png
Image
https://www.apple.com/v/home/x/images/logos/tv-plus/logo_light__cfvl40z2nzau_small_2x.png
h2
491.44400004297
555.88999995962
1952
1498
200
image/png
Image
https://www.apple.com/v/home/x/images/logos/tv-plus-malala-yousafzai/promo_logo_malala_yousafzai__f1ueotpolcmu_medium_2x.png
h2
491.8530001305
516.35600021109
3501
3047
200
image/png
Image
https://www.apple.com/v/home/x/images/logos/apple-card-march/logo_promo__fazfbao4faem_small_2x.png
h2
492.94999986887
516.74500014633
9625
9171
200
image/png
Image
https://www.apple.com/v/home/x/images/logos/tv-plus/logo__dcojfwkzna2q_small_2x.png
h2
494.4020002149
519.10400018096
1894
1439
200
image/png
Image
https://www.apple.com/v/home/x/images/logos/tv-plus-billie-eilish/logo_billie_eilish__fytu38hr1fiy_small_2x.png
h2
494.7669999674
519.44899978116
9452
8997
200
image/png
Image
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2
h2
500.94200018793
529.38200021163
115228
114804
200
font/woff2
Font
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_regular.woff2
h2
501.99999986216
527.4849999696
11637
11208
200
font/woff2
Font
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2
h2
502.38699978217
531.04500006884
117126
116700
200
font/woff2
Font
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2
h2
502.59099993855
530.42999980971
99066
98616
200
font/woff2
Font
https://www.apple.com/ac/localeswitcher/3/en_US/content/localeswitcher.json
h2
596.01100021973
619.28200023249
899
1331
200
application/json
XHR
https://www.apple.com/search-services/suggestions/defaultlinks/?src=globalnav&locale=en_US
h2
702.67699984834
726.28299985081
1010
557
200
application/json
XHR
https://www.apple.com/v/home/x/images/heroes/iphone-12/iphone_12_us__fo0stbby242m_small_2x.jpg
h2
724.26200006157
751.67499994859
101373
100919
200
image/jpeg
Image
https://www.apple.com/v/home/x/images/heroes/iphone-12-pro/iphone_12_pro_us__e5oyysg4k0ya_small_2x.jpg
h2
724.58800021559
749.82099980116
89896
89444
200
image/jpeg
Image
https://www.apple.com/v/home/x/images/heroes/ipad-air/hero__dvsxv8smkkgi_small_2x.jpg
h2
725.13099992648
752.49900016934
34803
34348
200
image/jpeg
Image
https://securemetrics.apple.com/b/ss/appleglobal,applestoreww/1/JS-2.17.0/s6292398854754?AQB=1&ndh=1&pf=1&t=9%2F2%2F2021%2010%3A12%3A13%202%20480&fid=414EE643A51523D2-17D50EFA6F3DC466&ce=UTF-8&cl=1800&pageName=apple%20-%20index%2Ftab%20%28us%29&g=https%3A%2F%2Fwww.apple.com%2F&cc=USD&ch=www.us.homepage&server=ac-2.12.0&h1=www.us.homepage&v3=aos%3A%20us&l3=D%3Das_tex&c4=D%3Dg&v4=D%3DpageName&v14=en-us&c19=aos%3A%20us%3A%20apple%20-%20index%2Ftab%20%28us%29&c20=aos%3A%20us&v54=D%3Dg&v97=s.t-p&s=360x640&c=24&j=1.6&v=N&k=Y&bw=360&bh=640&AQE=1
http/1.1
803.37599990889
866.8160000816
1335
0
302
text/plain
https://securemvt.apple.com/rest/v1/delivery?client=apple&sessionId=182ac3e32ccf47e4ba65780c627002df&version=2.3.2
h2
825.49999980256
846.32400004193
957
1671
200
application/json
XHR
https://securemetrics.apple.com/b/ss/appleglobal,applestoreww/1/JS-2.17.0/s6292398854754?AQB=1&pccr=true&vidn=3023DD3EB0BA41C6-60000E68F8451023&ndh=1&pf=1&t=9%2F2%2F2021%2010%3A12%3A13%202%20480&fid=414EE643A51523D2-17D50EFA6F3DC466&ce=UTF-8&cl=1800&pageName=apple%20-%20index%2Ftab%20%28us%29&g=https%3A%2F%2Fwww.apple.com%2F&cc=USD&ch=www.us.homepage&server=ac-2.12.0&h1=www.us.homepage&v3=aos%3A%20us&l3=D%3Das_tex&c4=D%3Dg&v4=D%3DpageName&v14=en-us&c19=aos%3A%20us%3A%20apple%20-%20index%2Ftab%20%28us%29&c20=aos%3A%20us&v54=D%3Dg&v97=s.t-p&s=360x640&c=24&j=1.6&v=N&k=Y&bw=360&bh=640&AQE=1
h2
867.1200000681
916.88599996269
823
43
200
image/gif
Image
https://www.apple.com/shop/experience-meta?activityId=384008&experienceId=1&endDate=1616631598
h2
902.76699978858
1011.369000189
1605
122
200
application/json
Fetch
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
139.051
7.126
244.202
44.827
379.402
18.447
397.885
13.311
411.207
28.618
439.886
71.673
512.677
64.982
596.763
140.894
738.154
22.887
771.67
8.332
781.49
8.425
789.936
9.335
803.274
31.926
840.841
8.441
849.306
8.147
857.687
8.504
866.211
7.074
873.301
8.387
884.087
14.198
899.208
35.682
935.918
8.433
950.745
10.557
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Apple.co should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Apple.co should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Apple.co should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Apple.co should consider minifying JS files.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 40 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.apple.com/
36.621
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Apple.co should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use HTTP/2
HTTP/2 offers many benefits over HTTP/1.1, including binary headers and multiplexing.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://www.apple.com/v/home/x/images/heroes/iphone-12/iphone_12_us__fo0stbby242m_small_2x.jpg
0

Diagnostics

Avoids enormous network payloads — Total size was 1,250 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2
117126
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2
115228
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2
114690
https://www.apple.com/v/home/x/images/heroes/iphone-12/iphone_12_us__fo0stbby242m_small_2x.jpg
101373
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2
99470
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2
99066
https://www.apple.com/v/home/x/images/heroes/iphone-12-pro/iphone_12_pro_us__e5oyysg4k0ya_small_2x.jpg
89896
https://www.apple.com/ac/ac-films/6.6.0/scripts/autofilms.built.js
82472
https://www.apple.com/metrics/ac-analytics/2.12.0/scripts/ac-analytics.js
69616
https://www.apple.com/ac/localeswitcher/3/en_US/scripts/localeswitcher.built.js
56181
Avoids an excessive DOM size — 549 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
549
Maximum DOM Depth
span
11
Maximum Child Elements
body
22
Avoid chaining critical requests — 21 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Apple.co should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 53 requests • 1,250 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
53
1280336
Font
6
557217
Script
10
352572
Image
21
272850
Stylesheet
6
76251
Document
1
11752
Other
9
9694
Media
0
0
Third-party
1
537
Minimize third-party usage
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
figure
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
  iPhone 12 Blast past fast. From $29.12/mo. or $699 before trade‑in.1 Buy di…
0.025005918560606
Shop online and get Specialist help, free no-contac…
0.0030295486450195
Evaluate COVID‑19 symptoms and understand next steps
0.0029071426391602
From $29.12/mo. or $699 before trade‑in.
0.0020401000976563
Buy directly from Apple with special carrier offers.
0.0018360900878906
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 9 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.apple.com/ac/globalfooter/6/en_US/scripts/ac-globalfooter.built.js
5640
282
https://www.apple.com/metrics/ac-target/latest/ac-target.js
2640
179
https://www.apple.com/ac/globalnav/6/en_US/scripts/ac-globalnav.built.js
3990
143
https://www.apple.com/metrics/ac-target/latest/ac-target.js
3420
143
https://www.apple.com/
1814
130
https://www.apple.com/v/home/x/built/styles/main.built.css
2340
74
https://www.apple.com/v/home/x/built/scripts/main.built.js
5922
64
https://www.apple.com/
1757
57
https://www.apple.com/v/home/x/built/scripts/head.built.js
2940
53
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Opportunities

Remove unused CSS — Potential savings of 44 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Apple.co should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.apple.com/v/home/x/built/styles/main.built.css
31597
28074
https://www.apple.com/ac/ac-films/6.6.0/styles/modal.css
17188
17188
Efficiently encode images — Potential savings of 103 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.apple.com/v/home/x/images/heroes/iphone-12/iphone_12_us__fo0stbby242m_small_2x.jpg
100919
50523
https://www.apple.com/v/home/x/images/heroes/iphone-12-pro/iphone_12_pro_us__e5oyysg4k0ya_small_2x.jpg
89444
45523
https://www.apple.com/v/home/x/images/heroes/ipad-air/hero__dvsxv8smkkgi_small_2x.jpg
34348
8934
Avoid serving legacy JavaScript to modern browsers — Potential savings of 41 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.apple.com/v/home/x/built/scripts/head.built.js
13160
https://www.apple.com/ac/globalnav/6/en_US/scripts/ac-globalnav.built.js
8608
https://www.apple.com/ac/localeswitcher/3/en_US/scripts/localeswitcher.built.js
8321
https://www.apple.com/metrics/ac-analytics/2.12.0/scripts/ac-analytics.js
6372
https://www.apple.com/ac/ac-films/6.6.0/scripts/autofilms.built.js
5644
https://www.apple.com/metrics/data-relay/1.1.4/scripts/data-relay.js
58
https://www.apple.com/v/home/x/built/scripts/main.built.js
41

Diagnostics

Reduce JavaScript execution time — 1.4 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.apple.com/v/home/x/built/scripts/main.built.js
669.364
407.172
18.816
https://www.apple.com/
545.712
10.668
4.376
Unattributable
439.344
8.312
0.74
https://www.apple.com/metrics/ac-target/latest/ac-target.js
345.944
331.644
8.972
https://www.apple.com/ac/globalnav/6/en_US/scripts/ac-globalnav.built.js
218.856
186.616
9.548
https://www.apple.com/metrics/ac-analytics/2.12.0/scripts/ac-analytics.js
174.608
149.064
21.608
https://www.apple.com/ac/localeswitcher/3/en_US/scripts/localeswitcher.built.js
105.956
89.06
13.456
https://www.apple.com/v/home/x/built/styles/main.built.css
73.788
0
0
https://www.apple.com/ac/ac-films/6.6.0/scripts/autofilms.built.js
69.536
36.368
33.168
https://www.apple.com/v/home/x/built/scripts/head.built.js
51.5
43.916
5.464
Minimize main-thread work — 2.8 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1280.164
Style & Layout
538.828
Other
522.18
Parse HTML & CSS
187.608
Script Parsing & Compilation
123.84
Rendering
101.008

Metrics

First Contentful Paint — 7.3 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 7.3 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 9.5 s
The timing of the largest text or image that is painted.
Time to Interactive — 7.4 s
The time taken for the page to become fully interactive.

Other

First CPU Idle — 7.4 s
The time taken for the page's main thread to be quiet enough to handle input.
First Meaningful Paint — 7.4 s
The time taken for the primary content of the page to be rendered.
First Contentful Paint (3G) — 15990 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 3,750 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Apple.co should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.apple.com/ac/globalnav/6/en_US/styles/ac-globalnav.built.css
12087
300
https://www.apple.com/v/home/x/built/styles/main.built.css
31597
150
https://www.apple.com/ac/ac-films/6.6.0/styles/modal.css
17188
150
https://www.apple.com/metrics/ac-target/latest/ac-target.js
38228
150
Remove unused JavaScript — Potential savings of 128 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.apple.com/ac/ac-films/6.6.0/scripts/autofilms.built.js
82472
71824
https://www.apple.com/ac/localeswitcher/3/en_US/scripts/localeswitcher.built.js
56181
35761
https://www.apple.com/metrics/ac-analytics/2.12.0/scripts/ac-analytics.js
69616
23328
Serve images in next-gen formats — Potential savings of 178 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.apple.com/v/home/x/images/heroes/iphone-12/iphone_12_us__fo0stbby242m_small_2x.jpg
100919
83661
https://www.apple.com/v/home/x/images/heroes/iphone-12-pro/iphone_12_pro_us__e5oyysg4k0ya_small_2x.jpg
89444
73852
https://www.apple.com/v/home/x/images/heroes/ipad-air/hero__dvsxv8smkkgi_small_2x.jpg
34348
24794
Avoid multiple page redirects — Potential savings of 1,260 ms
Redirects can cause additional delays before the page can begin loading. Apple.co should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://apple.co/
630
http://www.apple.com/
630
https://www.apple.com/
0

Diagnostics

Serve static assets with an efficient cache policy — 32 resources found
Apple.co can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.apple.com/v/home/x/images/heroes/ipad-air/hero__dvsxv8smkkgi_small_2x.jpg
27000
34803
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_apple_image__cxwwnrj0urau_small.svg
33000
1045
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_support_image__b24reo1n4fbm_small.svg
37000
1160
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_music_image__bewxrazzig02_small.svg
50000
1110
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_watch_image__dfo5u4bhooqe_small.svg
73000
1263
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_tv_image__dtzdy60o3imq_small.svg
106000
747
https://www.apple.com/v/home/x/built/scripts/head.built.js
120000
16140
https://www.apple.com/ac/globalnav/6/en_US/scripts/ac-globalnav.built.js
136000
35899
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_iphone_image__dhepc4hn14cy_small.svg
159000
1418
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_mac_image__fv4ktb435mum_small.svg
166000
1302
https://www.apple.com/ac/globalnav/6/en_US/styles/ac-globalnav.built.css
170000
12087
https://www.apple.com/v/home/x/images/logos/apple-card-march/logo_promo__fazfbao4faem_small_2x.png
172000
9625
https://www.apple.com/v/home/x/images/logos/tv-plus-malala-yousafzai/promo_logo_malala_yousafzai__f1ueotpolcmu_medium_2x.png
174000
3501
https://www.apple.com/metrics/data-relay/1.1.4/scripts/data-relay.js
203000
5422
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_bag_image__bmix8075eg4i_small.svg
223000
1205
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_search_image__fca9mfoh8a2q_small.svg
228000
771
https://www.apple.com/v/home/x/images/logos/tv-plus/logo_light__cfvl40z2nzau_small_2x.png
242000
1952
https://www.apple.com/ac/globalnav/6/en_US/images/be15095f-5a20-57d0-ad14-cf4c638e223a/globalnav_links_ipad_image__fefum478f4uq_small.svg
243000
1067
https://www.apple.com/metrics/ac-target/latest/ac-target.js
283000
38228
https://www.apple.com/v/home/x/images/heroes/iphone-12-pro/iphone_12_pro_us__e5oyysg4k0ya_small_2x.jpg
992000
89896
https://www.apple.com/v/home/x/images/logos/tv-plus-billie-eilish/logo_billie_eilish__fytu38hr1fiy_small_2x.png
1013000
9452
https://www.apple.com/v/home/x/images/logos/watch-series-6/logo__dcojfwkzna2q_medium_2x.png
1103000
5086
https://www.apple.com/v/home/x/images/logos/tv-plus/logo__dcojfwkzna2q_small_2x.png
1132000
1894
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2
1163000
114690
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_regular.woff2
1197000
11637
https://www.apple.com/v/home/x/images/heroes/iphone-12/iphone_12_us__fo0stbby242m_small_2x.jpg
1264000
101373
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2
1274000
115228
https://www.apple.com/v/home/x/images/logos/apple-fitness-plus/logo__dcojfwkzna2q_medium_2x.png
1365000
3357
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2
2015000
99470
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2
2679000
117126
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2
2731000
99066
https://www.apple.com/wss/fonts?families=SF+Pro,v3|SF+Pro+Icons,v3
2773000
1637
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2
35.580000374466
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2
51.140000112355
https://www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2
28.440000023693
https://www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_regular.woff2
25.485000107437
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2
28.658000286669
https://www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2
27.838999871165
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
SHOW DETAILS
89

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of apple.co. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Apple.co may provide assistance to deaf or hearing-impaired users with captions on videos.

ARIA

`[role]` values are not valid
All ARIA roles require valid values to perform their intended functions.
Failing Elements
From $29.12/mo. or $699 before trade‑in.
From $41.62/mo. or $999 before trade‑in.
Malala and Apple
Nobel laureate Malala Yousafzai to create inspiring programming for Apple TV+.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
Nobel laureate Malala Yousafzai to create inspiring programming for Apple TV+.
Read the announcement
Watch now
1. Price includes a $30 AT&T, T-Mobile, Sprint, or Verizon discount. Requires a…
2. Monthly pricing: Available to qualified customers and requires 0% APR, 24-mo…
3. $9.99/month after free trial. No commitment. Plan automatically renews after…
4. Subject to credit approval. Valid only on qualifying purchases in the U.S. f…
The following purchases with Apple Card are ineligible to earn 6% back, but wil…
To access and use all the features of Apple Card, you must add Apple Card to Wa…
Available for qualifying applicants in the United States.
Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch.
Learn more about how Apple Card applications are evaluated at support.apple.com…
Apple TV+ is $4.99/month after free trial. One subscription per Family Sharing …
More ways to shop: Find an Apple Store or other retailer near you. Or call 1-80…
Or call 1-800-MY-APPLE.
Copyright © 2021 Apple Inc. All rights reserved.

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
iPad Air

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
93

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that apple.co should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://apple.co/
Allowed
http://www.apple.com/
Allowed
83

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for apple.co. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of apple.co on mobile screens.
Document uses legible font sizes — 99.98% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
sup .footnote
0.01%
8.4px
SHOW DETAILS
#ac-globalnav *, #ac-globalnav *:before, #ac-globalnav *:after, #ac-gn-segmentbar *, #ac-gn-segmentbar *:before, #ac-gn-segmentbar *:after
0.00%
10px
SHOW DETAILS
sup, sub
0.00%
10.2px
SHOW DETAILS
99.98%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.

Mobile Friendly

Tap targets are not sized appropriately — 86% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
3
6x12
Try it free
Read the announcement
197x20
 
Legal
44x16
Terms of Use
Privacy Policy
94x16
Sales and Refunds

Content Best Practices

Links do not have descriptive text — 7 links found
Make use of descriptive link text to assist search engines in understanding the content.

Crawling and Indexing

robots.txt is not valid — 1 error found
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.
Line # Content Error
281
DaumWebMasterTool:d727b0ad511685fc46a30e5b0bb32ce2127e17ed68ca8a914448ccc363207612:Ilno6cQI8RHi+XMcvEdFaw==
Unknown directive

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
42

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of apple.co. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of apple.co on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 67.199.248.12
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Bitly Inc
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
.CO Internet, S.A.S. 165.160.32.149
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating: 3.4/5 (6 reviews)
WOT Trustworthiness: 68/100
WOT Child Safety: 99/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www.apple.com
Issued By: DigiCert SHA2 Extended Validation Server CA-3
Valid From: 7th October, 2020
Valid To: 8th October, 2021
Subject: CN = www.apple.com
O = Apple Inc.
L = Cupertino
S = US
Hash: 3a04efaa
Issuer: CN = DigiCert SHA2 Extended Validation Server CA-3
OU = www.digicert.com
O = DigiCert, Inc.
S = US
Version: 2
Serial Number: 4726280454167807475122854493554488747
Serial Number (Hex): 038E3F9E09D7EDC7B1803F74A74C35AB
Valid From: 7th October, 2024
Valid To: 8th October, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:CF:85:F1:BC:38:18:78:3A:55:33:F4:56:CA:C0:69:AD:77:6E:BB:93
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/DigiCertSHA2ExtendedValidationServerCA-3.crl

Full Name:
URI:http://crl4.digicert.com/DigiCertSHA2ExtendedValidationServerCA-3.crl
Certificate Policies: Policy: 2.16.840.1.114412.2.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.1
Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/DigiCertSHA2ExtendedValidationServerCA-3.crt
SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : F6:5C:94:2F:D1:77:30:22:14:54:18:08:30:94:56:8E:
E3:4D:13:19:33:BF:DF:0C:2F:20:0B:CC:4E:F1:64:E3
Timestamp : Oct 7 21:08:42.672 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:DF:C0:23:C6:95:84:B9:17:39:79:13:
DA:92:25:F5:C4:25:92:A4:DC:1A:1C:CB:78:11:67:75:
67:49:EB:50:F7:02:21:00:94:D5:5B:B3:69:C3:13:2F:
82:37:BA:7F:70:65:E2:90:FF:F0:B3:8D:BD:D3:4E:7D:
08:40:FD:14:5F:FE:66:60
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 5C:DC:43:92:FE:E6:AB:45:44:B1:5E:9A:D4:56:E6:10:
37:FB:D5:FA:47:DC:A1:73:94:B2:5E:E6:F6:C7:0E:CA
Timestamp : Oct 7 21:08:42.756 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:72:9B:A1:26:17:58:3A:08:39:AA:39:A2:
99:2E:23:A9:28:9D:F5:D3:05:60:59:F7:B3:55:26:68:
A9:90:94:4D:02:20:6C:C9:29:DD:9A:B0:20:99:71:10:
25:22:14:D0:9C:5A:F3:AF:5C:39:D1:8D:39:99:44:D9:
D4:82:5F:70:16:3F
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 56:14:06:9A:2F:D7:C2:EC:D3:F5:E1:BD:44:B2:3E:C7:
46:76:B9:BC:99:11:5C:C0:EF:94:98:55:D6:89:D0:DD
Timestamp : Oct 7 21:08:43.158 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:ED:BC:09:34:16:CE:90:3A:87:43:45:
65:C6:F2:9C:2F:88:E0:03:D0:0D:CF:F0:CA:DE:A6:58:
E5:9A:F0:82:F8:02:20:69:83:DC:74:0D:A0:C1:06:CC:
47:E9:AE:20:72:30:EB:3C:E9:0C:4D:AB:80:16:14:9A:
68:AB:19:F1:97:1A:AF
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : A4:B9:09:90:B4:18:58:14:87:BB:13:A2:CC:67:70:0A:
3C:35:98:04:F9:1B:DF:B8:E3:77:CD:0E:C8:0D:DC:10
Timestamp : Oct 7 21:08:43.361 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:D5:25:88:86:B9:7F:7A:59:A2:36:AF:
2F:CF:B8:28:53:26:C9:A9:89:3C:4F:C0:92:2D:1C:BD:
18:30:9F:87:99:02:20:6B:AD:0B:89:C5:F9:B0:8C:40:
EE:35:56:2D:ED:6C:91:94:2F:03:C4:8C:F1:D4:D8:F6:
68:DF:E6:AA:4F:F5:4F
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:www.apple.com
DNS:www.apple.com.cn
DNS:images.apple.com
Technical

DNS Lookup

SOA Records

Domain Name Primary NS Responsible Email TTL
apple.co. adns1.apple.com. hostmaster.apple.com. 21599

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Server: Apache
Content-Type: text/html; charset=UTF-8
Cache-Control: max-age=209
Expires: 9th March, 2021
Date: 9th March, 2021
X-Frame-Options: SAMEORIGIN
X-Xss-Protection: 1; mode=block
Accept-Ranges: bytes
X-Content-Type-Options: nosniff
Strict-Transport-Security: max-age=31536000; includeSubDomains
Content-Length: 77236
X-Cache: TCP_HIT from a104-126-116-15.deploy.akamaitechnologies.com (AkamaiGHost/10.3.2-32735925) (-)
Connection: keep-alive
Set-Cookie: *

Whois Lookup

Created: 24th February, 2010
Changed: 3rd August, 2021
Expires: 23rd February, 2022
Registrar: CSC Corporate Domains, Inc.
Status: clientTransferProhibited
Nameservers: a.ns.apple.com
b.ns.apple.com
c.ns.apple.com
d.ns.apple.com
Owner Name: REDACTED FOR PRIVACY
Owner Organization: Apple Inc.
Owner Street: REDACTED FOR PRIVACY
REDACTED FOR PRIVACY
REDACTED FOR PRIVACY
Owner Post Code: REDACTED FOR PRIVACY
Owner City: REDACTED FOR PRIVACY
Owner State: CA
Owner Country: US
Owner Phone: REDACTED FOR PRIVACY
Owner Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
REDACTED FOR PRIVACY
REDACTED FOR PRIVACY
Admin Post Code: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
REDACTED FOR PRIVACY
REDACTED FOR PRIVACY
Tech Post Code: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Full Whois: Domain Name: apple.co
Registry Domain ID: D643552-CO
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: whois.corporatedomains.com
Updated Date: 2021-03-08T16:01:22Z
Creation Date: 2010-02-24T22:49:57Z
Registry Expiry Date: 2022-02-23T23:59:59Z
Registrar: CSC Corporate Domains, Inc.
Registrar IANA ID: 299
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: +1.8887802723
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID: REDACTED FOR PRIVACY
Registrant Name: REDACTED FOR PRIVACY
Registrant Organization: Apple Inc.
Registrant Street: REDACTED FOR PRIVACY
Registrant Street: REDACTED FOR PRIVACY
Registrant Street: REDACTED FOR PRIVACY
Registrant City: REDACTED FOR PRIVACY
Registrant State/Province: CA
Registrant Postal Code: REDACTED FOR PRIVACY
Registrant Country: US
Registrant Phone: REDACTED FOR PRIVACY
Registrant Phone Ext: REDACTED FOR PRIVACY
Registrant Fax: REDACTED FOR PRIVACY
Registrant Fax Ext: REDACTED FOR PRIVACY
Registrant Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Registry Admin ID: REDACTED FOR PRIVACY
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State/Province: REDACTED FOR PRIVACY
Admin Postal Code: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Phone Ext: REDACTED FOR PRIVACY
Admin Fax: REDACTED FOR PRIVACY
Admin Fax Ext: REDACTED FOR PRIVACY
Admin Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Registry Tech ID: REDACTED FOR PRIVACY
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State/Province: REDACTED FOR PRIVACY
Tech Postal Code: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Phone Ext: REDACTED FOR PRIVACY
Tech Fax: REDACTED FOR PRIVACY
Tech Fax Ext: REDACTED FOR PRIVACY
Tech Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Name Server: a.ns.apple.com
Name Server: b.ns.apple.com
Name Server: d.ns.apple.com
Name Server: c.ns.apple.com
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of WHOIS database: 2021-03-09T18:11:55Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

The above WHOIS results have been redacted to remove potential personal data. The full WHOIS output may be available to individuals and organisations with a legitimate interest in accessing this data not outweighed by the fundamental privacy rights of the data subject. To find out more, or to make a request for access, please visit: RDDSrequest.nic.co.

.CO Internet, S.A.S., the Administrator for .CO, has collected this information for the WHOIS database through Accredited Registrars. This information is provided to you for informational purposes only and is designed to assist persons in determining contents of a domain name registration record in the .CO Internet registry database. .CO Internet makes this information available to you "as is" and does not guarantee its accuracy.

By submitting a WHOIS query, you agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data: (1) to allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via direct mail, electronic mail, or by telephone; (2) in contravention of any applicable data and privacy protection laws; or (3) to enable high volume, automated, electronic processes that apply to the registry (or its systems). Compilation, repackaging, dissemination, or other use of the WHOIS database in its entirety, or of a substantial portion thereof, is not allowed without .CO Internet's prior written permission. .CO Internet reserves the right to modify or change these conditions at any time without prior or subsequent notification of any kind. By executing this query, in any manner whatsoever, you agree to abide by these terms. In some limited cases, domains that might appear as available in whois might not actually be available as they could be already registered and the whois not yet updated and/or they could be part of the Restricted list. In this cases, performing a check through your Registrar's (EPP check) will give you the actual status of the domain. Additionally, domains currently or previously used as extensions in 3rd level domains will not be available for registration in the 2nd level. For example, org.co, mil.co, edu.co, com.co, net.co, nom.co, arts.co, firm.co, info.co, int.co, web.co, rec.co, co.co.

NOTE: FAILURE TO LOCATE A RECORD IN THE WHOIS DATABASE IS NOT INDICATIVE OF THE AVAILABILITY OF A DOMAIN NAME. All domain names are subject to certain additional domain name registration rules. For details, please visit our site at www.cointernet.co <http://www.cointernet.co>.

View Raw Whois

Nameservers

Name IP Address
a.ns.apple.com 17.253.200.1
b.ns.apple.com 17.253.207.1
c.ns.apple.com 204.19.119.1
d.ns.apple.com 204.26.57.1
Related

Subdomains

Similar Sites

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Organic Search (US) Competitors

Backlink Competitors

Sites with the same domain name

Domain Valuation Snoop Score
apple.cn
0/5
apple.com
$474,690,714 USD 5/5
apple.de
$10 USD
apple.net
$668 USD 1/5
apple.org
0/5

Sites hosted on the same IP address

Domain Valuation Snoop Score
acus.org
0/5
aol.it
$3,759 USD 2/5
gr.pn
$671 USD 1/5
lemde.fr
$4,415 USD 3/5
nus.edu
$59,228 USD 3/5
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